You got the Apple, we got the cure

It's an Apple marketing trick. Monopoly stuff. Worth billions. Every year.

In a comment to one of our social media posts, someone asked us to explain what's going on with Apple and that 'walled garden' of theirs.

'I think I got it but not fully', said the poster.

OK, let's try this.

In the Apple ecosystem v2.0 'Brave Tim', you live in a walled garden. The walls of this garden are such that you don't notice they're there for the most part. You have complete freedom to do what you want as long as you don't do something they don't want you to do.

Your Apple gadget of choice comes with additional software of course, and you'll be inclined, as time goes on, to acquire further software from other vendors. But Apple's walled garden dictates that you only get this software through Apple, regardless of the actual vendor.

You can in theory get this software from other sources as well, but you'll be hampered and discouraged and even frightened every step of the way. By Apple.

Apple will claim this is for your own good. Don't venture beyond the walls! And so forth. But this is mostly hooey and, most importantly, it's not been done with your safety in mind.

Apple cannot however completely close you off from the real world beyond their walls, for both technical and political reasons. You'll always have the opportunity. You can always walk out. And return within. And walk out again.

But Apple will make things as difficult as possible for you.

Think 'trying to escape a Scientology bunker'.

Rixstep, with their own product line, make it as easy as possible for you - by eliminating the harassment, brainwashing, and constant intimidation.

Apple's goal is to continue to harvest obscene commissions on software sales, nothing else. We're talking huge amounts of money here, currently estimated at USD 80 billion per year. (Note: BILLION, not million.)

All Apple do to earn those 80 billion is let the software pass through their servers.

Who gives Apple those 80 billion? You do.

All your downloads are tagged. If a download comes from Apple's App Store, it'll contain additional information to let things run, albeit in a strange way. And, if it came from Apple's App Store, you'll have already paid the 'Apple tax'. And if it came from somewhere else - well, that's when Sea Org get to work on you.

You pay for it either way. Sorry.

Note: You incur grave difficulties even if your download is freeware - in which case the vendor will already have paid Apple USD 100 for the privilege of giving their product to you for free. So yes, this discourages the release of free utilities.

It's an Apple marketing trick. Monopoly stuff. Worth billions. Every year.

Got it?


Of course the idea might be to set up a directory under ~/Documents - call it Zuul - where you move all files you want cleansed after download (and before opening). Of course this works better if you have our tools, as you can then see what's going on in realtime (with the paltry stuff Apple gave you, you see nothing at all - by design).

Create a new Keymaster file to direct Keymaster to watch your new folder 'Zuul'. Think of it as a bit of a 'rinse'- you move your files in there, you wait a bit, then you move them back out again to wherever you want. They'll be 'cleansed' by Keymaster and Apple won't get on your case.

Wait a few days and we'll have a special offer. Really lucrative as it looks now. We're talking 'free stuff'. Just wait a bit longer. At least by 15 September.